Our Story

Stillwell Partners is a global boutique consultancy focused on the confluence of experience, education and engagement and is best known as the founding organizer of Advertising Week. Led by Stillwell co-founders Matt Scheckner and Lance Pillersdorf since 2004, Advertising Week has grown into the world’s largest annual gathering of brand, creative, marketing, media and technology leaders in the world. Beyond New York City, Advertising Week is now staged in Johannesburg, London, Mexico City, Tokyo and Sydney. Year-round, Stillwell also produces dedicated thought leadership content via AW360 and on-going continuing professional development via AWLearn.


The Stillwell name is derived from the company’s fondness for and unique association with Coney Island and the annual July 4th Nathan’s International Hot Dog Eating Contest. For more than 20 years, Stillwell has produced the annual spectacle, broadcast live on ESPN, as the world’s premiere gustatory gladiators convene on the corner of Surf and Stillwell Avenues to compete for the prestigious International Mustard Yellow Belt. From the emergence of the great Takeru Kobayashi, widely known as the Michael Jordan of competitive eating, in 2001 to the rise and reign of Joey “Jaws” Chestnut who has broken every record in the book dating back to 2007 - right through 2019, Stillwell has been there and it is from here in iconic Coney Island that we found our name.

What We Do


Stillwell produces each and every aspect of Advertising Week and has done so since its inception in 2004 going all the way back to our very first Opening Gala at Gracie Mansion hosted by Mayor Michael Bloomberg and our founding Chairman, the late, great Ken Kaess. In the years that followed, the Stillwell leadership team led the growth of Advertising Week in New York City expanding from our first home, the Museum of Television and Radio into Times Square (2008-2017) and ultimately to our all-under-one-roof Lincoln Square campus. Global expansion began in 2013 with AWEurope in London; continued in 2016 with AWAsia in Tokyo and then Mexico City (AWLATAM) and Sydney (AWAPAC) in 2018, and Johannesburg (AWAfrica) follows in 2020. Stillwell’s signature blend of compelling daytime thought leadership and unique evening experiences has been deployed across the globe, all conceived by and executed in-house by the Stillwell team. Above and beyond curating more than 1,000 distinct keynotes, conversations, debates, workshops and seminars globally, Advertising Week has also evolved as a platform to shine a spotlight on issues which transcend our industry... From our Great Minds Think Unalike conversation series with such luminaries as Emma Stone on mental health; to our own Future is Female Awards recognizing rising industry stars; to leveraging our stages to talk about such broader challenges as the opioid crisis, gun safety, gender equity, work/life balance and a litany of others.

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The Stillwell team has produced Nathan’s Famous International Hot Dog Eating Contest, located on the corner of Stillwell Avenue, since 2005. The iconic New York eatery celebrated its 100th anniversary in 2016.

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Contact Us

212 W 35th Street
6th Floor
New York, NY 10001

Advertising Week Europe
WeWork, 2 Waterhouse Square, 138 Holborn
London, EC1N 2SW
United Kingdom
+44 07940107786

307 Park Axis, 6-19-41
Tokyo, 107-0052